Total Audience
Unique Global
Users
United Kingdom
Users
Demographics
25+ Years Old
£75K+ HHI
Aspire to Visit
Destination Travelers
Planning a destination
ski trip this winter
Average 2+ overnight
trips per year
Spent £3,000+ on
skiing in the past year
(lift, lodging, & ancillary fees)
Committed Participants
Have skied in the
past 12 months
Skied 6+ days in the
past 12 months
Global App
Users
UK
Users
Engaged
Sessions
User
Rating
Pageviews
Annually
UK
Users
Share of
UK Skiers
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